Everything But The Weed

Approved by:
Linda Maze, a Wedding photography Gainesville FL in Gainesville Florida

What’s a lot more important in today’s music business?

A.) Having an excellent sound?

B.) Executing a great marketing strategy?

If you chose “B”, you could be on your way to stardom. In today’s music business, having an effective internet marketing strategy can make the difference between you being a local, national or international music star.

A key element in your internet advertising strategy should be the selection of your bands name. Why? Because your bands name will also become your bands keyword on the internet.

I’m sure you’ve heard of references to AOL keywords, but AOL is not the only site where men and women use key phrases for browsing the internet. Google, Yahoo, MSN, ASK and several other search engines use key phrases to aid millions of people locate what they are looking for on-line.

If someone is searching for info about your band on the web, they’re most most likely, going to type your bands name into an internet search engine. When the search engine returns the results, you will want your website, or your MySpace page to be within the top of the listings.

My suggestion is to select a crazy (or very creative) keyword. A wild band name, when used as a keyword, will help your listings in search engines beyond your wildest imagination.

As an example, let’s examine two key phrases for two music acts – “Panic at the Disco”, a rock band and “Algebra” a Soul and R&B group.

When I Googled Panic at the Disco, Google delivered 10,300,000 results. On the very first page of Google’s search results, every listing led me to details about the rock band, Panic at the Disco.

The first Google listing, for Panic at the Disco, was their video “It’s Better If you Do”. The next listing for Panic at the Disco was their band’s website. The third result was Panic at the Disco. The fourth result was Panic at the Discos’ MySpace web page. Fifth was Panic at the Disco lyrics.

Got the idea? Page one in Google’s search results was all Panic at the Disco. Panic at the Disco is with an Indie Label. Now let’s briefly look at Algebra, a R&B Group with a Major Label.

I Googled Algebra, and you could guess my results. The word “Algebra” returned 86,000,000 outcomes in Google. Algebra, the R&B group was not listed anywhere in the first 10 pages of results. Most individuals doing searches won’t dig past page two – in virtually any search engine.

The probability of the R&B group Algebra, having just about any success on the internet (from an advertising stand-point) is quite slim.

So the lesson to be realized here is: choose a crazy or creative keyword and band name. With a crazy keyword individuals can find you easily online and that can improve your online marketing and advertising efforts by over 100%.

While brainstorming, check out other music rock bands or any of the best rock music, bands on the web by exploring, “radio rock online”. It’ll give you a few ideas of what your competition might be.