Everything But The Weed

Approved by:
Linda Maze, a Wedding photography Gainesville FL in Gainesville Florida

Coffee mugs are a great idea for a holiday promotion. Nearly everyone can find a use for a mug, even if they are not coffee drinkers. Since this type of product is useful, it is important to design a mug that is durable, appealing and fun for your customers to use.  

Here are a just a few ideas on how to use coffee mugs for a successful holiday promotionlike a custom sign.

Advertising Products – While you don’t want to openly throw advertisment in the customers face, there are ways to be subtle with the mug, by using graphics.

For example, if your store sells shoes, you can design a mug that features whimsical designs of shoes, or fun graphics that tie in with this type of product. Instead of blatantly advertising your product, you’ll provide your customers with a subtle reminder that will keep them associating your mug with the need to buy shoes. Most businesses can find a way to tie in humorous graphics or clip-art with the products they sell.

Promoting Your Company – While you may not have a lot of useable space to promote your company on a mug, there are ways to get around this. For example, you can intergrate the name of your company into your graphics by having a designer create a custom picture or drawing that includes the name of your store.

You can also add the name of your company at the bottom of the mug, or in some cases, on the handle of the mug itself. If you are designing a simple mug without graphics, you’ll be able to put the name of your company in bold lettering across the center. While this is not as attractive as a business sign or creating a full-color mug, it is still very useful in promoting your company.

Free Word-of-Mouth Advertising. If the customer likes your mug to use it in a public setting thats the perfect advertisment setting for you! In order to make the best impression, it is a good idea to make sure that your mug is designed professionally like a graphic design.   Even if your customer keeps their mug at home, it will be a frequent reminder of your store.

The most important thing to remember when creating a coffee mug for this type of promotion is the design. You want people to use the mug, not put in the back of their cupboard. Keep this in mind when selecting the overall design and the graphics for your mug. It should be designed to appeal to a large segment of your customer base and should reflect your company in a positive light. Crudely drawn graphics or mismatched lettering will not create the type of impression you need for this promotion to be successful. By taking the time to create an outstanding mug, you’ll be creating an advertising campaign that will cost you very little, but reap great rewards.